Glasgow 2014 pictograms launched for 17 Commonwealth Games sports

One of the most eagerly anticipated design elements
of the Glasgow 2014 Commonwealth Games, the pictograms, are
launched today. Visitors from across the globe will be guided round
Glasgow by a series of revolutionary designs when the Commonwealth
Games come to the city in 2014.
The 17 participating sports will be represented by
their unique ‘defining moment’ in the iconic images whose primary
purpose is to celebrate sport and aid wayfinding to members of the
public, athletes and officials. The icons will be prominent on
venues, signage, scoreboards and literature during Games-time, but
will also feature prominently in marketing and merchandising
efforts in the build-up to the Games.
Having built the overarching brand on the themes of
time, data and measurement, the ‘defining moment’ aims to represent
that split second a gold medal can be won – when an athlete is
crossing the finish line, a swimmer is at full reach touching the
wall or a badminton player is high in the air striking the winning
shot.
Committed to delivering an athlete centred and
sport focused Games, Glasgow 2014 has gone through an extensive
consultation and approval process with some of Scotland’s leading
athletes to ensure the technical accuracy of the 17
pictograms.
Glasgow 2014 Acting Chief Executive, David
Grevemberg, said:
“We’re delighted to give people the first glimpse
of images that will be prominent around the city during Games-time,
giving them a taste of the excitement to come. Due to the wonderful
diversity of the Commonwealth, it’s important that our pictograms
are not only attractive to the Glaswegian and Scottish public, but
transcend cultural differences to provide an effective point of
reference for our overseas visitors.
“I believe we have achieved this and I’m
particularly pleased to have done so by staying true to our values
of creativity and of being athlete centred and sport focused.
“As an ex-athlete myself, I have been particularly
passionate about this project because I appreciate their visual and
symbolic significance to the overall Games experience as well as
their commercial value and appeal. I’m really proud of the
pictograms we have created for Glasgow 2014 – we have developed
some truly memorable images for our Games.”
Speaking about the specific design of the new
identities, Glasgow 2014’s Director of Communications and
Marketing, Gordon Arthur, added:
“The pictogram designs are completely in line with
the geometric, concentric rings that have become synonymous with
the existing Glasgow 2014 brand.
“The pictograms have continued this theme using
rings to construct the athlete represented in the design and the
lines have been tapered to ensure we portray muscle definition and
movement as accurately as possible.
“This is the first time pictograms have been
contained within a circular frame, or bearer, in the history of
modern Commonwealth and Olympic Games pictogram design.
“These images belong to Glasgow and to Scotland. I
hope the general public will adopt them in the same way they have
embraced the Glasgow 2014 logo.”

 

One of the most eagerly anticipated design elements of
the Glasgow 2014 Commonwealth Games, the pictograms, are launched
today including the hockey design that will be used to represent
the sport.

The 17 participating sports are represented by their unique
‘defining moment’ in iconic images whose primary purpose is to
celebrate sport and aid wayfinding to members of the public,
athletes and officials.

The icons will be prominent on venues, signage, scoreboards and
literature during Games-time, but will also feature prominently in
marketing and merchandising efforts in the build-up to the
Games.

Having built the overarching brand on the themes of time, data
and measurement, the ‘defining moment’ aims to represent that split
second a gold medal can be won.

Glasgow 2014 has gone through an extensive consultation and
approval process with some of Scotland’s leading athletes to ensure
the technical accuracy of the 17 pictograms.

Kelburne and Scotland international, Michael Bremner, was
hockey’s representative in the design process.

Glasgow 2014 Acting Chief Executive, David Grevemberg, said:

“We’re delighted to give people the first glimpse of images that
will be prominent around the city during Games-time, giving them a
taste of the excitement to come. Due to the wonderful diversity of
the Commonwealth, it’s important that our pictograms are not only
attractive to the Glaswegian and Scottish public, but transcend
cultural differences to provide an effective point of reference for
our overseas visitors.

“I believe we have achieved this and I’m particularly pleased to
have done so by staying true to our values of creativity and of
being athlete centred and sport focused.”

Speaking about the specific design of the new identities,
Glasgow 2014’s Director of Communications and Marketing, Gordon
Arthur, added:

“The pictogram designs are completely in line with the
geometric, concentric rings that have become synonymous with the
existing Glasgow 2014 brand.

“The pictograms have continued this theme using rings to
construct the athlete represented in the design and the lines have
been tapered to ensure we portray muscle definition and movement as
accurately as possible.

“This is the first time pictograms have been contained within a
circular frame, or bearer, in the history of modern Commonwealth
and Olympic Games pictogram design.

“These images belong to Glasgow and to Scotland. I hope the
general public will adopt them in the same way they have embraced
the Glasgow 2014 logo.”

The pictograms are available to view online at the official Glasgow 2014
website from today.

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